Niketh Kodipyaka — Salesforce Marketing Cloud Developer

Case studies in automation that pays for itself

Journey Orchestration · Enterprise

Real-time journey engine from external lead sources

A global enterprise needed leads from external systems flowing into Marketing Cloud fast enough to act on intent while it was still warm. I architected REST API ingestion into Data Extensions with real-time journey enrollment triggers, then orchestrated cross-channel journeys through Journey Builder and Automation Studio across multiple Business Units including end to end SFTP integration setup.

Journey BuilderAutomation StudioREST APIData ExtensionsSFTP

30%

increase in campaign efficiency

40%

improvement in data synchronization

Compliance & Deliverability

GDPR-compliant consent architecture for 50K+ contacts

Compliance work usually kills engagement metrics this build improved them. I implemented consent handling and GDPR-compliant data practices across the full contact base, restructuring preference data and send logic so that every message went to someone who actually wanted it. Deliverability and opt in engagement both climbed as a direct result.

SFMCConsent ManagementData ExtensionsSQL

25%

lift in deliverability & opt-in engagement

50K+

contacts brought into compliance

Lead Nurture · Higher Education

Lead scoring & nurture engine for student recruitment

For a student-outreach program, I built and automated 25+ email campaigns and landing pages in Pardot, then layered on engagement and lead scoring so follow ups prioritized high intent prospects instead of spraying the whole list. Systematic A/B testing on subject lines, send times, and CTAs tuned the engine continuously.

PardotLead ScoringA/B TestingLanding PagesQA

20%

higher campaign response rates

18%

improvement in open rates via A/B testing

Personalization at Scale

AMPscript personalization & SQL segmentation system

Generic sends get generic results. I developed responsive, dynamic email templates with AMPscript and HTML/CSS in Email Studio, backed by advanced SQL segmentation that carved contact data into precise, high-relevance audiences so every send felt individually written, at scale.

AMPscriptEmail StudioSQLHTML/CSSDynamic Content

35%

uplift in customer engagement

22%

boost from SQL targeted segmentation

Most email programs don't have a creative problem. They have a data problem.

I learned Marketing Cloud the hard way inside enterprise consulting at Capgemini, managing multiple Business Units where a broken automation meant real revenue lost. That environment taught me to treat marketing automation as engineering: version controlled, QA-tested, and measured against numbers that matter to the business, not vanity metrics.

Since then I've built automation for B2C outreach, higher education recruitment, and enterprise lead pipelines across SFMC, Pardot, and the APIs that connect them to everything else. The common thread: I don't just configure the platform, I write the SQL, the AMPscript, and the integration code underneath it.

That's the difference teams feel. When the person running your Marketing Cloud can debug the data layer, campaigns stop stalling on workarounds and tickets to other departments.

Based in Dallas, Texas open to roles in DFW, hybrid, or fully remote.

Three ways I make Marketing Cloud earn its license fee for your team

Journey & Lifecycle Automation

Multi-step, cross-channel journeys in Journey Builder and Automation Studio welcome series, nurture tracks, re-engagement, and triggered sends that react to behavior in real time.

Data, Segmentation & Integration

SQL-driven segmentation, Data Extension architecture, and REST API / SFTP integrations that keep your CRM, product data, and Marketing Cloud in sync compliantly.

Personalization & Optimization

AMPscript dynamic content, responsive template systems, and disciplined A/B testing programs with performance reported in dashboards your leadership actually reads.

Hiring for Marketing Cloud? Let's talk.

If you're looking for someone who can own SFMC end to end journeys, AMPscript, SQL, and the integrations underneath I'd like to hear about the role. I reply within one business day.

Send a short note

The role, the team, and what you need from your Marketing Cloud person.

I'll reply within a day

With my resume and anything else you need for your process.

Set up a conversation

Phone or video, flexible on scheduling including a technical deep-dive if useful.

Salesforce Marketing Cloud, engineered to convert — not just send.